We are a team of artists, musicians, creators, and teachers.
Our mission at Pixite is to empower individuals to be creative. We believe everyone has the capacity to be creative, and the act of creating makes each one of us better people through expression, introspection, and mindfulness.
Meet The Team
Scott Sykora and Eugene Kaneko formed Pixite in October 2009 in the early days of the App Store. Back then, the iPhone 3GS running iPhone OS 3.0, and early developers filled the App Store with simple games and utility apps. Scott and Eugene immediately saw an opportunity in photos where there was a lack of apps connecting to online photo services like Google Picasa Web Albums and Flickr.
Web Albums App (Pixite 1.0)
Within a couple of months, Scott and Eugene launched a Picasa Web Albums client called Web Albums on the iPhone. Immediately, Web Albums took off and was generating enough money to support Scott and Eugene full-time. In April 2010, Apple launched the first iPad and with that Web Albums became one of the top selling apps on the App Store. Riding on the success of Web Albums, Scott and Eugene created photo management apps for Flickr, Facebook, and Dropbox. Pixite finally retired Web Albums in 2017 after more than seven years on the App Store.
Photo Editing (Pixite 2.0)
In 2013, as digital art on Instagram became hugely popular, Pixite brought onboard Ben Guerrette. Ben had created a generative art app called DecoSketch and with his help, Pixite created Tangent, a tool that allowed artists to overlay graphics on their photos. Tangent was an instant success and became the first Pixite app to be featured by the Apple. Apple was so enthralled with Tangent that they considered promoting it within 30 minutes of Tangent's submission based on the app description and screenshots. Tangent went on to be named Best of the App Store 2013 and Editor's Choice. Within two years following Tangent, Pixite created a slew of other popular photo editing apps like Fragment, LoryStripes, Matter, Union, and Shift.
Assembly, Pigment, and Marvel: Color Your Own (Pixite 3.0)
By 2015, Pixite was developing apps in a breakneck speed, releasing a new app every three months. Even with the income from the new apps, Pixite couldn't financially support the seven full-time members, because all of Pixite's apps were paid apps selling for a one-time purchase of less than $5. Also, the marketing strategy to sell new photo editing apps to the Instagram digital art community was faltering. Finally, Apple's promotions on the App Store were few and far between and completely unpredictable.
The first attempt in making Pixite profitable was the creation of a new graphics overlaying app, which eventually became Assembly. Assembly took a novel approach to vector design using basic pre-made shapes, taking the building block approach inspired by LEGO. Assembly was an all-hands-on-deck project and consumed the entire team for a half year. When Pixite launched Assembly in October 2015, the company was hoping for a big Apple feature and a huge launch, but those things didn't materialize. At that point, the financial runway had dwindled to a few months.
Although Assembly was not performing as expected, Pixite continued doing what it did best, which was developing creative apps. The team had kicked around the idea of making an adult coloring book app even before Assembly, but because the company was so new to the market, the team had shied away from the idea. Within 60 days, everyone had pulled together and created a brand new app called Pigment - Adult Coloring Book 1.0, which launched in December right before the App Store holiday shutdown. Pigment became a huge commercial success with millions of happy users.
Pigment was Pixite's first free app with subscription, and Assembly and Marvel: Color Your Own soon followed. Adopting the subscription business model propelled Pixite forward by providing steady, growing income. Pixite currently have 13 full-time employees and continues to make amazing creativity apps.